World Class Beverages Indiana

June 22, 2010

Down Economy Helping Craft Beer?

It’s counter-intuitive to say the least. People usually spend less money in slow economic times and craft beer is typically more expensive than the national brand alternatives. So we’d expect people to switch to lower priced brands, right? But spending less doesn’t always mean buying less expensive beer.

We’re well into thesecond year of a sluggish economy and craft beer sales are looking great while the rest of the beer industry struggles. In fact, 2009 saw an increase of 7.2% in the sales of craft beer while the overall beer industry struggled with a 2.2% decline according to the Craft Brewers Association.

Clearly, the economy has not yet hurt the craft beer category, but is the down economy actually helping the sales of craft beer?

The US economy continued to decline from 2008 to 2009 in a variety of measurements including the growth rate of gross domestic product (GDP), one of the key measurements of economic productivity. Craft beer sales, already healthy coming into 2008, grew even faster in 2009. From 2005 to 2009 the US GDP declined in growth rate each year while craft beer sales continued to rise.



June 18, 2010

1st Annual Beer Bloggers Conference Coming November 2010

We’re excited to say that World Class Beverages will be a sponsor of the first ever Beer Bloggers Conference coming up this November 5-7  in Boulder, Colorado. What better place to write about and drink beer?

Who should attend? This event is a no-brainer if you write about beer or are involved in the blossoming world of social media surrounding beer. But perhaps more importantly, this event will have some tremendous content for those of us (like me!) who just love great beer and are genuinely interested in helping to promote it. I cannot imagine that there is a better way to prepare yourself to be an “influencer” in the world of beer than by attending this event.


June 16, 2010

Craft and Specialty Beer Update: June 16, 2010

Filed under: New Product Releases and Placements — Bob Mack @ 4:43 pm
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Each week we try to give you the low down on what’s happening with our craft and specialty brands in the state of Indiana. We highlight new products, expected shipments and arrival dates for each brewery and importer in our portfolio.

US Craft Brands –

Abita (Louisiana): Satsuma Wit is in stock now. Also, a special pilsner called S.O.S (Save Our Shoreline) will be bottled and shipped to Indiana in August.  75 cents of each bottle of S.O.S. will benefit recovery efforts of the Louisiana coastline. From Abita: “This unfiltered Weizen Pils is made with Pilsner and Wheat malts.  It is hopped and dry hopped with Sterling and German Perle hops.  It has a brilliant gold color, sweet malts flavor, and a pleasant bitterness and aroma.   It is 7% ABV and has 35 IBU.”


May 28, 2010

Local Race, Local Beer

Memorial Day weekend is upon us and I’m guessing that more than one of us will be consuming some beer this weekend whether at home, at a neighbors cookout or at the Indianapolis Motor Speedway. As always, let’s make these beers count!

For those of you attending the Indy 500 on Sunday – remember that you are welcome to bring your own beer to the track! In my mind, that’s a great feature of the race as we’re not stuck with the selection of beers that the Speedway may, or may not, have available for us to purchase at $10 per. Just remember these points:

  1. No bottles allowed. Cans, cans cans. You can bring the cans in any size including the very popular Bell’s Oberon 5 liter mini-keg. If you can’t drink it all yourself it’s a great way to make some friends! Boulevard Wheat, Wittekerke Witbier and Sun King cans would also be great choices.
  2. Your cooler can be no larger than14″ x 14″ x 14″. So make sure your beer all fits in that space if you want it to stay cool.
  3. There’s no ice to buy at the track. Bring your own.

Check out the official Indianapolis 500 Digital Guest Guide here, or read the Hoosier Beer Geeks great rundown on which canned beers to take to the track here.

There are also some interesting beer connections to the Indianapolis 500 that are worth noting.

Watch for Conquest Racing’s Bertrand Baquette this weekend. He’s starting at the 24 spot (car #36) and hails from one of our favorite beer countries, Belgium. More importantly, the Brugge Brasserie logo will adorn the nose of his car (you can just barely see it in this picture). As a Belgian native, Bertrand has got to be very excited to find such great, Belgian style beer in Indiana and it is great to see a local brewer getting some advertising and promotion in the biggest single day spectator event in the world!

I hear from Ted Miller that Bertrand was very impressed with the beers from Brugge, Indiana. But I’m sure he’d rather be drinking milk come Sunday.

Tomas Scheckter will be driving the number 23 car from row 7 and also carrying a beer related logo, the Laverstoke Park Farms logo drawn by Tomas’ 7 year old brother (near the upper right corner of this picture). Laverstoke Park Farms is an organic farm in the UK owned by Tomas’ father, Jody Scheckter. Jody is better known for being the 1979 Formula One World Champion, so he knows more than a little bit about racing. Laverstoke Park Farm produces organic grain and hops that are brewed into Laverstoke Organic Ale and Organic Lager at Fullers in London. The beers have just this week arrived in Indiana.

Of course, the Indianapolis 500 has a long history and tradition of being associated with beer. Back in the 1930’s, Falls City (Louisville, KY – sort of local) was an official sponsor of the race and Miller Brewing has been a major sponsor in more recent years.

May 10, 2010

Cans or Glass? Which is Greener?

My dad drank beer from a can just about every day, but most craft beer drinkers laugh at the lowly can, considering it a container for cheap beer only. Today, cans in the craft beer industry are gaining acceptance rapidly. As more brewers start putting better beer in cans the demand for canned craft beers seems to be increasing. The beer can is making a comeback and stands tall as a champion of environmental concerns.

This isn’t your father’s beer can we’re talking about. My father drank cheap beer, anyway.

The arguments in favor of cans are several:

  • Beer is better protected in cans away from damaging light that glass may not stop,
  • Cans are easier to ship and carry as they are not nearly so heavy as bottles,
  • Cans can be taken to the beach, golf course or into venues that don’t allow bottles, and
  • Cans are more environmentally friendly than bottles.

But are cans really better for the environment than bottles? Opinion is split and the facts confusing.


April 21, 2010

Take Beer out of the Ball Game?

Victory Field, IndianapolisI just spent a beautiful Sunday afternoon at Victory Field with my lovely wife and daughter enjoying a sunny day of baseball and a few good beers. Sitting on the outfield grass I couldn’t help but feel blessed that the beer gods had smiled enough on me that local brewers like Oaken Barrel, Sun King and Upland would be represented at the ballpark in addition to great brews from Bell’s, Sierra Nevada and New Belgium. Truly, I was blessed to have such choices.

But why can’t every ballpark, stadium or concert venue have such choices? It’s a question I am often asked about and a situation I sometimes despair over.

Why can’t there be great craft beers at venues like Verizon Wireless, Conseco Fieldhouse or Lucas Oil Stadium?


April 1, 2010

Final Four: The Hoosier Beer Geek Guide to Indianapolis Beers

Ever vigilant and timely, our friends at Hoosier Beer Geek have put together a terrific guide to beers available to all of our visitors to Indianapolis for this weekend’s Final Four basketball championship.

Check it out here:

Whether you’re from Michigan, West Virginia, North Carolina or even Indiana, welcome to Indianapolis! We thrilled to have you here and we look forward to sharing a beer(s) with you!


World Class Beverages

March 25, 2010

New Beers to Indiana – March 25, 2010

There are a bunch of new beers to Indiana this month and next, with most of them hitting store shelves this week on into April and May. In addition, Bell’s Oberon makes it’s long awaited return to Indiana on March 29th. A complete map to all Indiana bars and restaurants who will be pouring Oberon draft on March 29th is now available at the World Class Beverages website.

It’s March Madness, World Class Beverages style!


February 17, 2010

Hop Dam! Coming Soon to Indiana

Filed under: New Product Releases and Placements — Bob Mack @ 9:26 am
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Fred Karm, Owner and Brewer

Hoppin Frog Brewing of Akron, Ohio isn’t the biggest brewery in the northeast part of Ohio, but it’s earned a reputation for being the best. Just this month, they were ranked by as the 24th best brewery in the world! (See the story at Hopping Frog’s website at:

”I’m just blown away,” Hoppin’ Frog owner and brewer Fred Karm said. ”I just think of myself as making beer for my friends and family. It’s unfathomable.”

Hoppin Frog’s reputation and status is built on big beers like BORIS the Crusher, an astounding Russian Imperial Stout that also comes in a very scarce barrel aged version. But Hoppin Frog has also been quite liberal in their use of hops and coming soon to Indiana is their “triple IPA” called Hop Dam. We’re grateful to Fred for getting us 30 cases of this amazing beer!

From the Hoppin Frog website:


February 10, 2010

Batch 9000

Filed under: New Product Releases and Placements — Bob Mack @ 12:15 pm
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Bell’s Batch 9000 arrived safely in Indiana and is ready to start shipping to stores across the state!

Our Beer Spy will start listing retail locations as they arrive in stores beginning on Monday. Beer Spy list EVERY beer bar, restaurant and retail location of the many brands we distribute in Indiana. Visit the Beer Spy at

It really does exist!

The latest in Bell’s series of milestone releases, Batch 9000 Ale offers up aromas ranging from the sweet caramel & molasses of dark rum to fruits such as raisins and plums. Brewed with the idea of a Double American Stout in mind, Batch 9000 Ale is a unique, one-time-only recipe. Well suited for vintage aging, this limited release will continue to develop in flavor & complexity over the years.


ABV: 12.5%
Original Extract: 29 Plato
Bitterness: 52 IBUs
Color: Black
Availability: Special release; Bottle & draft
Shelf life: Unlimited

Batch 9000 Ale celebrates another milestone in Bell’s history, offering a wealth of flavor in a Double American Stout body.

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