World Class Beverages Indiana

January 5, 2010

Hopslam Cometh

Filed under: New Product Releases and Placements — Bob Mack @ 8:36 am
Tags: , , ,

Bell’s Brewery is shipping Hopslam to Indiana this week which is news of interest to many a craft beer enthusiast. This high abv, outrageously hopped beer is always highly anticipated during it’s one time release each January.

Here’s what I can tell you about the logistics of Hopslam’s arrival in Indiana.

1) We won’t have enough kegs to fill every order we get. Sorry. That means that Bell’s will be making some judgement calls on who gets kegs since there won’t be enough to go around. My apologies to those with kegerators, but Bell’s won’t be happy if we short a bar or restaurant that sells Bell’s beer all year just for an individual to enjoy it in his or her basement. But..

2) There will be plenty of cases out there starting late this week and into next week as retailer orders come in. We should be able to start making deliveries of Hopslam by Thursday, but some retailers won’t have orders to place until the following week. So there should be some Hopslam out and about this weekend, but you’ll really see the majority of it next week. And speaking of next week…

3) Barley Island in Broad Ripple will be holding their own Hopslam release party on Wednesday, January 13th at 6pm. Bell’s beer will be the guest feature beer all month, but on Jan 13 they’ll have a few special treats, including an Expedition Stout firkin – the first one in Indiana in a long, long time!

See you at Barley Island (corner of Broad Ripple Ave & College) next Wednesday!


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